Don’t forget dial-up users
When planning your internet marketing campaign and taking your website as a whole into account, make sure you bear in mind the small but significant number of users that still use a dial up internet connection. There are many site owners, webmasters and designers that gain access to the web via high-speed connections and it is easy to forget that there is around 45 per cent that still use dial-up globally. Your website may look like it loads up quickly on your own high speed broadband connection but what about on a 56k connection? You may be shocked by the results.
If your site appears to load quickly on your own connection it’s likely that on a 56k connection it will take forever. It is well known that sites that load quickly on high speed connections can take between 30 to 80 seconds on slower connections. It can be that slow that a browser will ‘time out’ and your site won’t appear at all. If this is an issue that your site suffers then around 45 per cent of your hits may not even get to see your site properly. To make matters worse the users who have not been able to access your site will now probably avoid it in the future even if you improve the loading times. You have a web development issue that needs solving if you want to make the most of your online presence.
On 56k connection you should be aiming to get as fast a loading time as possible but make sure it is not slower than 25 seconds. If you aim to get loading times below 10 seconds you can create yourself a big advantage over your competitors as surfers will always return to fast sites.
At www.clickconsult.com, we are experts in internet marketing and can help with all your related website issues.